Pride kitty litter (with plenty of glitter), rainbow pasta makers, and lounge chairs with built-in speakers that only play “Born This Way”: These are some of the quality products you can find on the R&R Productions Shopping Channel! 

After a series of problematic infomercials lead to a social-media spurred boycott, Rudy and Rhonda, seasoned hosts of R&R Productions, hire a struggling actor named Rafi to market as the First Transgender Infomercial Host! Drama, sex, hilarity, and moral conundrums ensue on a set that simultaneously declares “Hate Has no Place in Our Studio” and “There’s Nothing Trendier than a Transgender”. Amidst the clashing opinions from his girlfriend, Mag, and PR exec. fling, Sloane, Rafi must decide for himself how much he is willing to compromise his values for his dreams.  Let yourself be swept away by catchy tunes, scathing satire, and late-stage capitalism in the disarmingly heartfelt, dark-comedy musical, "Everybody's Eyes are on The First"!